Inspiring photo for Erringhi Gundogs new business logo

Inspiring photo for Erringhi Gundogs' new business logo

Erringhi Gundogs are keen dog breeders based in the Hunter Valley, New South Wales, Australia. The new business owners approached Koast Graphics to design their new business logo. We leapt at the opportunity!

Design brief

Traditional and established, were the primary keywords used to describe how the new logo should look. The gundog breeders had a clear vision of how they wanted their logo to be styled too.

A classic, no fuss, black on white appearance, with subtle cues hinting of heritage and success. The client did insist on the logo including the following elements; business name, an image of a gundog and the year of establishment.

Graphic logo research

Our first step was to research gundog breeders existing logos. After an hour or so we had collated a heap of examples. The curated logos commonly featured a stylised image of a gundog and the business name, often in capital letters.

Colours were generally dark, with black, dark greens and earth browns being prominent. Graphic elements were evident too, with lines and shapes depicting the ground or rolling hills. Images of guns appeared less often than we thought they would have.

Existing examples of dog breeders' and gunmakers' logos

Existing examples of dog breeders' and gunmakers' logos

Concepts ideas

The next stage of the process was the sketching of concept ideas. These ideas were quickly doodled using a good old fashioned 2B pencil and sketchbook. Several cups of green tea later and we had developed a whole litter of potential new business logo ideas.

From here we whittled down the ideas to a pack of just six. These six appeared to have good foundations, which could be developed further.

Design development

Development of the designs followed the concept phase. A variety of positions and sizes of the logo elements were explored. Different typefaces were tried, to find the best to reflect Erringhi Gundogs’ brief.

A supplied photo of a running gundog was stylised in Adobe Photoshop, and then later taken into Adobe Illustrator. An outline of the gundog was drawn and used as the main graphic in the logo design.

An outline was drawn around the running gundog

An outline was drawn around the running gundog

Adobe Illustrator was used to create the stylised gundog outline

Adobe Illustrator was used to create the stylised gundog outline

Erringhi Gundogs logo design beginning to take shape

Erringhi Gundogs logo design beginning to take shape

Client review

Three designs were eventually chosen and submitted to the client for review. Initial feedback from the client was positive. A few amendments were requested, and quickly actioned. These changes included the positioning and sizing of the scroll motifs, as well as making adjustments to the font used on the word ‘gundogs’.

The inspiration for the scroll motifs came from the engravings often adorning shotguns, by traditional gunmakers like John Rigby & Co.

Second phase of logo concepts for Erringhi Gundogs using different typefaces

Second phase of logo concepts for Erringhi Gundogs using different typefaces

Final artwork

A series of designs were submitted to the client before a final logo was selected. Artwork was produced for the client’s digital social media channels as well as for traditional printing.

Several logo treatments were created for different scenarios, such as high/low resolution, reversed and transparency. Files were output as JPEG, PNG, GIF, TIFF, AI, EPS and PDF.

The finished Erringhi Gundogs logo

The finished Erringhi Gundogs logo

Summary

To conclude, the client said the logo was excellent and exactly what they had envisaged. They were now in the process of preparing merchandise for their new dog breeding business. Company vehicles and building signage were going to feature the new logo too. We feel certain this pup of a company will thrive to become a true pedigree amongst Australian gundog breeders.

Visit the Erringhi Gundogs website.

Contact Koast Graphics to design your new business logo.

hello@koast.graphics

NOTE: Images used in this article have been optimised, and reduced in quality, to assist faster loading. Actual artwork sent to our clients is of the highest quality.