The Coast Community Church based in Paraparaumu Kāpiti Coast

The Coast Community Church based in Paraparaumu Kāpiti Coast

The Coast Community Church is a Kapiti Coast based Christian group of families and friends. Church Elders contacted Koast Graphics to redesign their “Endless Possibilities In Christ” (EPIC) Youth logo. Like Jesus on Easter Sunday, we rose to the occasion.

Background

Congregating in Paraparaumu, the good people of the Coast Community Church worship and uphold Jesus as Lord of our lives. Teenagers, within the congregation, are encouraged to hangout at the church’s EPIC Youth group. EPIC Youth is aimed at young people aged 13 to 17, or school years 9 to 13.

Design brief

Church Elders asked for an epic logo design for their EPIC Youth group. They described EPIC Youth as a group for friendship, fun and gathering together for crazy events. The logo was going to be printed on the fronts and backs of personalised t-shirts.

Three elements were to be incorporated into the graphic logo design. The elements were; the EPIC Youth name, a crucifix symbol and something which suggested friendship and togetherness.

Graphic logo research

Our first steps on our creative pilgrimage was to seek out Christian themed logos. We discovered EPIC is in fact a very popular acronym amongst Christian youth groups. This meant we found many examples of existing youth group logos for inspiration.

In addition we learnt Christian rock bands use heavily stylised wordmarks (logotypes). Many of the Christian rock bands’ logos appeared to include hidden crucifix shapes in place of a letter ‘T’.

The vertical part of the letter T, or stem, was often extended to go above the caps height, forming a crucifix, or dagger shape. This dagger shape (†) is commonly known as an obelus. An obelus is often used as a reference mark in printed matter, or to indicate that a person is deceased.

Concepts ideas

Moving on to the second stage meant sketching and playing with many different ideas. The concepts focussed heavily on the use of the word ‘EPIC’. Initial styles were inspired by Christian rock band logos. These evolved into more angular and geometric forms. Distorting the lettering created some interesting and dynamic shapes.

Initial logo design concept ideas for the EPIC Youth group

Initial logo design concept ideas for the EPIC Youth group

Design development

After a lot of fun playing with the lettering within Adobe Illustrator, we began refining the designs. Enclosures, such as rectangles, ovals and circles, gave the feeling of togetherness. So, the development of the designs started to include shapes. Three designs were ultimately created using a variety of shapes and typefaces.

Like Joseph’s dreamcoat, the EPIC Youth logo experimented with a whole spectrum of amazing technicolours. However, we felt the EPIC Youth logo would feel more a part of the Coast Community Church if the colours matched that of the church’s main logo. The church’s main logo uses the colours red and black, so that is what we chose to use.

Client review

Koast Graphics sent the Church Elders three designs to review. Like a bright star in a clear night sky, one of the three designs instantly caught their eye. A simple, honest but fun design captured the essence of the family-friendly group.

Hugged in a relaxed brushed stroked circle, the words ‘EPIC Youth’ appeared fearless and bold. ‘EPIC’ was coloured red, whereas ‘Youth’ was coloured black, in keeping with the church’s main logo. The lowercase ‘T’ was transformed into a crucifix, just like we saw being used in Christian rock band logos.

The chosen EPIC Youth logo design with subtle crucifix detail

The chosen EPIC Youth logo design with subtle crucifix detail

Final artwork

T-shirt designs were prepared with the final logo artwork. In addition, the EPIC Youth logo was output for the church groups digital social media channels as well as for traditional printing.

Personalised T-shirt designs for each member of the EPIC Youth group

Personalised T-shirt designs for each member of the EPIC Youth group

Summary

To conclude, the client said the EPIC Youth logo was perfect and was exactly what they had hoped and prayed for. They were now using the logo on posters and other church communications material and social media channels.

Visit the The Coast Community Church website.

Contact Koast Graphics to design your community group’s new logo.

hello@koast.graphics

NOTE: Images used in this article have been optimised, and reduced in quality, to assist faster loading. Actual artwork sent to our clients is of the highest quality.